Case Study 1

Objective: To engage the Salary Account customers in-order to increase their involvement with ICICI Bank and hence push the sales of ICICI Bank products.

The Plan: A simple online quiz with easy answers was conducted. The winners were offered free vouchers and overseas holidays. The objective was to achieve maximum registrations for the quiz to maximise engagement with Salary Account Holders.

A GIF emailer campaign & creative banner campaign was conducted and almost a Lakh registrations were achieved.

Case Study 2

Objective: To create a unique name that stands distinct as well as communicated the brand essence.

The Plan: Smart Money was offering Robo Advisory for customizing investment solutions according to an individual’s risk appetite and life goals.

Moreover they also wanted to stand as a brand that helped people reap rich returns for fulfilling their life goals such as child education, marriage and golden retirement

We created a name that was a fusion of:

KUBER – The god of wealth and ROBOT for Robo Advisory Hence KUBOT i.e. KUB + BOT

Case Study 3

Backdrop: The CCTV cameras of housing societies and commercial complexes in Sakinaka were integrated and the live feed directed to Sakinaka Police Station. The common man has been given a facility to press a panic button installed at strategic places in times of emergency.

Objective: To launch and create awareness about #SafeSakinaka Campaign by Smart-I in collaboration with Mumbai Police.

The Plan: Posters & Radium boards were installed in the housing societies to create awareness amongst the people that police help and intervention was just round the corner in case of emergencies.